1. COMMITMENT FROM THE TOP TO AN “OUTWARD FACING”, CUSTOMER CENTRIC CULTURE The right culture must be adopted from the CEO down. This commitment is the cornerstone of successful CRM. It is not about buying some technology and believing you now have the answer to winning and retaining profitable customers. Organisations will be in different…
Once you know what the business need is, where the focus will be, what sort of vendor you want to work with then it will be time to evaluate software. As well as looking at the marketing or service function, you will need to look at the basic features that make the software something your…
THERE ARE EIGHT KEY STEPS FOR A LARGE BUSINESS TO CONSIDER. Review our site Define Requirements & Objectives Review Shortlist Ensure Vendors can meet your needs Shortlist two Vendors Conduct an Evaluation Negotiate Choose the Vendor and Deploy your solution REVIEW OUR SITE This site aims to de-mystify the technology behind buying CRM Software. KEY…
The needs for a CRM Application for a small or medium business are often just as complicated as those for a large company. There are usually differences in a) the number of users that need system access, b) simplified functionality and c) less technical skills/capability/people in the business to bring the solution to fruition. THERE…