The days of running a business on gut feel or snippets of information are over. With a fully functioning CRM you will be able to generate a wide range of sales and marketing reports to give you a very clear view of exactly what is going on. Think of just how much easier it will be to make strategic decisions for your business when you have precise clear information in terms of what is going on and how your sales and marketing campaigns are actually performing.
Ever feel that your sales team and marketing team are acting in isolation and the left hand is unaware of what the right hand is doing. Think of all of the money that ends up being wasted when your revenue generating staff appear to be acting within an isolated bubble. With an effective CRM system you should be able to get them both in sync and make sure that all of your marketing campaigns are focussed on generating ongoing sales for your business.
Maximise your return from all of those sales $ spent. With a state of the art CRM you will be able to track all of your communications with your potential customers and identify many of those hidden sales opportunities. You will be able to personalise many of your communications and interactions with your valued customers and ensure that they are being well cared for by your sales staff. A good CRM system will pay for itself many times over with the increased sales that you can achieve.